Finding the Right Messages for Serious Illness Care
By Larry Beresford
Almost everyone involved in serious illness care agrees the field has an identity problem. Palliative care, hospice, and advance care planning are often poorly understood by consumers, the public, and even healthcare professionals. The resulting confusion can keep people who need those critical services from accessing or accepting them.
Developing clear and consistent messages that will penetrate misconceptions and unlock barriers to care for patients and families is the goal of the Message Lab, a project funded by the John A. Hartford and Cambia Health Foundations.